Automated Card Production Keeps Hallmark as the King of Cards
Automated Card Production Keeps Hallmark as the King of Cards A customised software solution from specialists Mapsoft results in a more streamlined and efficient production process for Hallmark, saving time, money and resources. Hallmark, the UK’s leading greetings card publisher, has introduced a customised software solution which has automated the card design process - increasing efficiency, saving time and money, and streamlining the annual production of 2.2 billion cards. The solution has been custom-designed by software specialists Mapsoft to automate the process of composing individual design layouts for around 8,000 card designs onto the card template before printing begins. Card Create is a PDF, server-based solution which has replaced Hallmark’s previous paper-based, manual system enabling Hallmark to automate the process of inserting barcodes and pricing onto individual card templates. Hallmark has deployed the solution at its Hamble